The Murdoch Children's Research Institute (MCRI).
The MCRI is the largest child health research institute in Australia and one of the top five worldwide that specialises in discoveries that transform child health.
The client decided to create an online and offline Christmas campaign to reach broader audience and raise funds for their research projects.
Design of the website and social media assets, and illustrations.
Rather than presenting outcomes of the entire campaign I’d like to share illustrations I created to support overarching idea to “Help us fight these mischief makers this Christmas. Donate.” After a successful donation each character that represents different disease is locked in a cage.