The Thai Authority is an authentic Thai restaurant located at the most prestigious locations in town serving made-to-order cuisine under the careful eye of Thai Executive Chefs.
Art Direction, Brand Strategy, Logo & Corporate Identity, Website Design, Signage Design, Illustrations
Working directly with the client and suppliers, I led the creative process from concept to implementation. The main design challenage was to develop vibrant brand that stands out, but most importantly stays true to Thai culture. I was responsible for creating concepts, logo and identity through outlet designs, packaging, promotional materials and defining brand's digital presence.